Charm Communications Inc. (NASDAQ: CHRM), China's leading advertising agency, has been named Lashou.com's public relations and media agency. The account for Lashou, one of China's largest domestic group-buying websites, will be jointly serviced by Charm Interactive and Vizeum. Charm Interactive is Charm Communications' digital marketing agency. Vizeum is a joint venture between Charm Communications and Aegis Media formed in January 2010.
Lashou was founded in March 2010 and has already become one of China's largest group-buying websites. With revenues of almost RMB1 billion in 2010 and a consistent monthly growth rate of 100 percent, Lashou is China's domestic industry leader.
Charm Communications Founder, Chairman and CEO He Dang said, "Group-buying websites are currently one of the most popular and rapidly developing models in the industry, and Charm Communications is honored to partner with a leading brand like Lashou. A growing number of Internet brands are placing more emphasis on brand recognition, and many of them are choosing to cooperate with Charm. We hope to fully utilize our media representative agency and comprehensive service experience to help more companies achieve success."
Keywords: Advertising, Asia, Charm Communications Inc., China, Marketing.
This article was prepared by Marketing Weekly News editors from staff and other reports. Copyright 2011, Marketing Weekly News via VerticalNews.com.
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